VilLive

As a Creative in Cadency, Clemson’s student-led brand agency, I worked alongside my team to develop the brand identity for the VilLive Arts & Music Fest concert series. Approaching the project from a brand extension perspective, we built off The Village’s existing identity while introducing a fresh, event-specific direction. I contributed to the development of the logo and supporting visuals, focusing on consistency to ensure the branding felt cohesive and recognizable across platforms. Beyond the logo, we expanded the identity into social content and webpages, building a unified presence that captures the energy of the event while staying aligned with the client’s overall brand.